Currently CEO of The Village Studios in West Los Angeles, Jeff Greenberg is a native Angeleno with music business in his blood. At age 19 Greenberg was already managing his first rock band, then, while continuing to manage the likes of The Section and Felix Pappalardi, he also began working in concert and event promotion. Starting as a gofer at Wolf and Rissmiller Concerts, he went on to produce some of the very first skateboarding events and to coordinate for Cal Jam II, (still among the biggest one day festivals in history.) At the Nederlander Organization he booked and promoted major artists for the Pantages and Greek Theatres and Pine Knob and Merriweather Post amphitheatres. He also put in stints in advertising and market research and as a talent agent for ICM, where with legendary agent Tom Ross, he worked with artists such as Aerosmith, Heart, Santana, Foreigner, James Taylor, Linda Ronstadt and Barry Manilow, among many others.
Greenberg’s current position brings all of his past experience into play. Founded in 1967 by Geordie Hormel, The Village, had, over the years, amassed a rich legacy of landmark records by notable artists including Bob Dylan, Supertramp, and The Rolling Stones. Yet, in 1994 it was facing liquidation.
Confronted with the demise of the legendary facility, the founder’s daughter approached Greenberg and asked him to help save the complex. He agreed to take on the challenge and, during an era that has seen many great studios close, has bucked the trend to engineer a highly successful turnaround.
Under Greenberg’s direction The Village underwent both cosmetic and technological renovations, resulting in major upgrades such as the installation of one of the world’s first Neve 88R consoles into Studio D, and Fibre channel SAN network-linked Pro Tools HD systems into every room. All the while, the utmost care was taken to ensure that an artist-friendly philosophy remained paramount.
Today, The Village is one of the world’s top studios with musical clients that include the Red Hot Chili Peppers, Jet, Beck, Korn, Foo Fighters, No Doubt, Bon Jovi, Usher and Steely Dan, to name just a few.
Recognizing the need for business diversity, Greenberg also implemented a plan to expand The Village’s client base into sound for picture. As a result, the facility is also now renowned for film scores such as The Shawshank Redemption, Moulin Rouge, Master and Commander, Cold Mountain, The Mighty Wind and HBO’s Six Feet Under, as well as for award-winning videos and ommercials. Greenberg’s vision for The Village and his dedication to excellence have earned him high praise from those who count the most: the musicians who work there. Guitarist Jeff “Skunk” Baxter puts it best, calling The Village, “an historic studio that has adapted to the demands of modern musical technology without losing its charm and musical heart.”