Sound quality takes the stage at GRAMMY® FutureNow

NARAS Future Now

Pictured L-R: Andrew Scheps, P&E Wing Senior Executive Director Maureen Droney and P&E Wing Steering Committee Co-Chair Mike Clink. Photo Courtesy of The Recording Academy® /Wireimage.com© 2012. Photographed by: Maury Phillips.

SANTA MONICA, Calif. (July 5, 2012) — A highlight of GRAMMY® FutureNow, a day-long conference produced by The Recording Academy Los Angeles Chapter on Saturday, June 23, 2012, at the Broad Stage in Santa Monica, Calif., was the presentation led by GRAMMY-winning engineer Andrew Scheps (Adele, Audioslave, Linkin Park, Metallica, Red Hot Chili Peppers). Titled “Lost in Translation,” the presentation guided attendees through an auditory experience examining the difference between an artist’s mastered track and different consumer formats including vinyl, CD, MP3, AAC and streaming.

Established in 1957, The Recording Academy is an organization of musicians, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards — the preeminent peer-recognized award for musical excellence and the most credible brand in music — The Recording Academy is responnsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Academy, please visit www.grammy.com. For breaking news and exclusive content, follow @TheGRAMMYs on Twitter, like “The GRAMMYs” on Facebook, and join The GRAMMYs’ social communities on YouTube, Tumblr, Foursquare, GetGlue, and Instagram.

Currently more than 6,000 professionals comprise The Recording Academy Producers & Engineers Wing, which was established for producers, engineers, remixers, manufacturers, technologists, and other related creative and technical professionals in the recording field. This organized voice for the recording community addresses issues that affect the craft of recorded music, including the development and implementation of new technologies, technical guidelines and recommendations, and archiving and preservation initiatives. For more information, please visit www.producersandengineers.com.

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