Avatar Studios opened its doors in July of 1996. Located in Midtown West of New York City, the company operates a 33,000 square foot complex dedicated to providing the highest possible professional quality audio recording services. The building where Avatar Studios is currently housed was a former Consolidated Edison plant located in what was then the deserted stretch of 53rd Street between Ninth and 10th Avenues, squarely in Hell’s Kitchen.
After Con Ed left, the building was turned into a sound stage for the popular television game show, Let’s Make a Deal with Monty Hall, operated by LewRon Television. You can still read the faint company name on the frame above the front door of the building. The recording studios that came afterwards were designed and built in 1977 as Power Station by Tony Bongiovi, a respected producer and an acoustical genius.
There are four main studios, which were custom designed with acoustics and usability in mind. Studio A, Avatar’s flagship room, is large enough to fit a 70-piece orchestra and is renown for its fantastic drum sound. As Power Station, the studio won five TEC Awards from 1985 to 1990 in the Recording Studio category and a Les Paul Award for Special Lifetime Achievement in 1991. As Avatar, the studio has won five more TEC Awards for Diana Krall’s The Look of Love in 2002, Sheryl Crow’s C’mon C’mon in 2003, Donald Fagen’s Morph the Cat in 2006 and John Mayer’s Continuum in 2007. Also, in 2007, Avatar hosted Herbie Hancock’s recording sessions for his album, River: The Joni Letters, that went on to win the Album of the Year Grammy in 2008.
Many artists, producers, and engineers have passed through the doors of this studio. This facility served as Madonna’s home when she recorded “Like a Virgin” and played host to luminaries including Bruce Springsteen, The Rolling Stones, David Bowie and Roxy Music. More recently, artists such as Paul McCartney, Paul Simon, John Mayer, Trey Anastasio, Muse, Donald Fagen, Norah Jones, My Morning Jacket, Dream Theater, The Strokes and Kings of Leon recorded their projects at Avatar.
Acoustically, this is undeniably one of the great recording facilities in the world. As proof, Sony and Yamaha both took sound samples for their reverb products as one of the samples from the best acoustic spaces of the world. With the addition of mastering services at our site, we can now support a project from pre-production to production ready masters all under one roof. Avatar is constantly reaching out to a wide range of artists and musical endeavors from unsigned bands, up-and-coming producers & engineers to Broadway cast albums and film scores.
The staff members here have worked hard to protect and carry on the tradition of technical creativity and excellence. A combination of experienced staff and great room design make up this unique, comfortable, and creative sanctuary many artists and producers come to expect when they walk through the doors of Avatar Studios. This special environment has attracted and continues to attract the cream of the crop in the music world.
441 West 53rd Street
New York, NY 10019